Great Green Beer!

On Todays' show Greg Owsley Chief Branding Officer from New Belgium Brewing offered these tips for a better tomorrow...

1. Calculate your carbon footprint, just to know how much of an impact your creating in the world... a good site for that is at http://www.earthday.net/footprint.php.

2. Several Adages of New Belgium Brewing are 1. Walk before you talk, 2. Admit your flaws (always a good leadership policy) 3. Go with your soul and 4. Make ripples.

3. They're making ripples by giving to 1% for the Planet (onepercentfortheplanet.org), and by encouraging bike riding instead of personal vehicles ... check out Team Wonderbike at http://www.followyourfolly.com/folly_wonderbike.html to participate.

4. Profit is important in any business, but using that profit for activism is awesome! And placing caps on CEO salaries is a great way to walk your talk. The owner of New Belgium, Jeff, limits his income to 12x that of the lowest paid person.

5. Try using the "open book" management style, as in your employees have access to the company financials.

6. Companies need to consider themselves on the path to becoming sustainable, as it's an on going activity. We can always do better.

There's more to hear and learn.. click on the TM archives to listen to the show.
Cheers!
Deb