Business Success in 2008

According to the Lifestyle of the Healthy and Sustainable (LOHAS) Weekly Newsletter, 53 percent of the American public is concerned with global warming and the environment. "Bright Green" individuals are those who are willing and able to pay more for products and services that save energy or come from a company that is environmentally responsible. This demographic accounts for at least 12 % of the American population; translate that into Monterey County, and you're looking at 50,000 folks who would stream through your doors with their green cash in their pockets ready to do business.

For 2008 consider becoming a Green Certified Business with the Monterey Bay Area Green Business Program. At no cost to you, they are willing to assist businesses operate in an environmentally friendly manner, and will recognize your efforts with a Board of Supervisors, on their website, and in their widely circulated Green Business Guide.

The initial paper work can be daunting, but sticking with the program means financial savings for your company. Your energy bill will decrease while your exciting new “green” image will grow from the knowledge that you’re doing what needs to be done to ensure a healthy and sustainable future on the Monterey Peninsula.

As with all business decisions, it is important that your green marketing makeover be done with sincerity and integrity, otherwise your customers will know you’re “Green Washing”… which we’ll talk about next month.

Happy Green and Super Successful 2008!